At the top of Greek consumers’ preferences are local online stores, according to the second part of Nexi’s survey on e-commerce in Greece.
However, international online shopping sites maintain their leadership.
According to Nexi, 49% of internet users in Greece said they shopped at local stores in 2023.
The reasons are many. Internet users choose to shop at local businesses for the following reasons: 72% price, 39% delivery options, 30% support local small businesses.
The prices
Pricing is also an important element of the e-commerce shopping experience, prices play a decisive role for the Greeks.
Combined with favorable delivery options and consumers’ preference to support small/local businesses, the opportunities to promote local commerce are endless.
However 51% of internet users in Greece said they made an online purchase on a foreign website in the last 28 days of 2023.
Ease and comfort
The wide range of countries where consumers can shop makes global online shopping even more attractive. The expansion of global marketplaces such as Amazon and eBay has facilitated this transition by offering consumers something particularly appealing: convenience and convenience.
O more consumers see the ability to access a variety of options, combined with the ability to find better prices, as an important advantage.
But there are some who are concerned about specific issues. The 42% are concerned about the quality of the products, expressing doubts or considering it a disadvantage.
According to Nexi, e-commerce has introduced many trends, creating positive developments for both businesses and consumers.
A wider range of products, time savings and lower prices are just some of the benefits that come from this digital revolution.
While global online shopping offers many benefits, promoting local online shopping can significantly strengthen community ties, support local economies, and provide unique value to consumers. Here are some strategic recommendations for increasing the reach and reach of local online stores.
Local online stores can highlight the unique features of their products and the benefits of supporting local businesses.
Sustainability
Highlighting the region’s signature products, such as handicrafts, local specialities and locally produced products, is a dominant example of this. Sustainability also plays a key role, so it is important to highlight the environmental benefits of buying local – for example, reducing the energy footprint, as shorter transport distances are required, and supporting sustainable local practices.
Providing a better customer experience can make local online stores stand out – personalized recommendations and a responsive service system can be an example of this, along with convenient delivery or pickup options such as same-day delivery, curbside pickup and local courier services.
O creating strong ties with the community mcan boost local online shopping. In this context, it is moving to use social media platforms to communicate directly with local consumers, highlight product stories and promote local events.
In addition to these, organizing events, creating pop-up stores and seasonal offers are some other alternatives to attract consumers to local online stores and increase business visibility.
While the entire world has become a “neighborhood” today, it’s never been more important to highlight local products and promote the unique benefits of shopping within a community. By adopting these strategies, businesses can create a more balanced and sustainable shopping ecosystem that meets the diverse needs of consumers.