The company continues to strengthen its network Frame, renovating existing points of sale throughout the territory and at the same time strengthening its product range. According to the company, the fully renovated stores now number 18, continuing the dynamic transformation of the network throughout Greece. For 2024, Plaisio emphasizes that he will continue not only with the reform of the existing network, but also with its expansion to new regions and cities.
Specifically the Syntagma, Kallithea and Efkarpia stores of the well-known chain have gained a new lookincorporating household appliance parts following the remodeling of three stores (Kifisia, Magoula and Thessaloniki-Venizelou).
Target as the company is committed to acquiring its network in a progressively new way, improving the shopping experience and giving new options to consumers, through the integration of household appliances departments. In particular, the Syntagma store acquires a new home appliances department on the second and third floors, now meeting more of its visitors’ needs. Thus, in the Kallithea store it is possible to find small household appliances and air conditioning products, while the Efkarpia store acquires a large appliance display covering an area of 450 m2. The company now has more than 33,000 codes to cover. every consumer need in technology and home appliances.