Add “Name Her Daddy” podcast host Alex Cooper to the list of non-traditional commentators who have contributed to NBCUniversal’s efforts during the 2024 Paris Olympics.
Cooper will lead “Watch with Alex Cooper,” a series of interactive viewing events that will air on NBCU’s Peacock during the Olympics exercises. Cooper will be joined by select visitors and will give viewers an insider’s look at Team USA’s high-profile events at the games, including football, gymnastics and basketball. Interactive “Watch” will appear as a picture-in-picture view during Olympic competitions, with the host and visitors answering questions from social media in real time and providing commentary.
“I am so excited to partner with NBC and Peacock to present this interactive watch party format for the first time since the Olympics, designed to bring audiences even closer to the joy of Paris,” Cooper said in a statement. “We’re gonna have a lot of fun.”
Cooper will also record “Name Her Daddy” from Paris and produce additional Olympics-related content with NBCU headlining the Games.
The content pact with Cooper is just the latest in a series of deals that will bring non-traditional personalities into the world of NBCU’s sports extravaganza. Kelly Clarkson and Peyton Manning will co-host NBCU’s Paris Olympics Opening Ceremony with NBC Sports mainstay Mike Tirico. And Snoop Dogg is about to participate as something of a person on the street in Paris during NBC’s primetime coverage.
Cooper “has attracted a rabid audience by being unapologetically fun and unique, and she has been an outspoken supporter of women’s sports and female empowerment,” said Molly Solomon, executive producer and president of NBC Olympics Manufacturing, in a statement. “Alex is the perfect host for this interactive Olympics viewing experience on Peacock. Watch with Alex Cooper is designed to put the viewer in the room with her and her friends as they watch Team USA athletes take on the world. It should be a blast!
In addition to hosting “Name Her Daddy,” Cooper recently launched his media company, Trending, and its subsidiary, The Unwell Network, alongside his partner Matt Kaplan of ACE Entertainment.
The “Watch With” format has been tested so far on Peacock. Different programs associated with the series, such as “Bel-Air”, the latest Eurovision 2023 and two editions of the “Actual Housewives” series, all released last year.
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