Cardano (ADA) has received a lot of criticism over the years, whether it’s ADA’s price performance, its founder’s personality, or its community’s “beef” with Solana.
This time, the project’s marketing team made headlines after a viral video of female Cardano users went viral on social media. The ‘Cardano Girls’ video sparked a conversation about the project’s efforts to reach a wider audience.
A breath of fresh air in the community
The ‘Cardano Girls’ video was uploaded by Lily Brodi, a content creator and Cardano user, and went viral within hours. The video recreated a popular trend on social media of people playfully listing stereotypical practices of a group of people with the phrase “We are (group). Of course, we…”
The trend, recreated by millions of people, including famous personalities like Kim Kardashian, has reached the crypto community. Last week, a “Crypto Girls” version of the trend was uploaded to X, which prompted Brodi to make his own.
we are cardano girls pic.twitter.com/ebB6Qd0t2Q
– LILY (@lilybrodi) March 25, 2024
Brodi’s version addressed the point of view of Cardano’s female investors, with the opening sentence setting the happy and playful tone: “We are Cardano girls. Of course, we are real.
The list in the video includes how female ADA users “treat themselves with money saved on gas,” “have Charles as their phone wallpaper,” and “buy $ADA while men create all the drama.”
At the time of writing, the viral video has over 1.5 million views on X. Its massive reach resulted in the recognition of Cardano founder Charles Hoskinson, known as “Cattle Daddy” in the video.
Haha, I’m blushing. Thank you for all the support and love
-Charles Hoskinson (@IOHK_Charles) March 25, 2024
‘Cardano Girls’ and marketing team face criticism
The video did not go unnoticed by critics, who called it “bad”, while others expressed opinions apparently based on misogyny. Crypto Influencer Peter McCormack he responded to post X stating that the video will be used “as torture in Guantánamo Bay”.
However, the video appears to be well-received by the Cardano and crypto community. Brodi addressed male detractors in an X post:
After the last 24 hours, I realized that many men have not felt the warm embrace of a woman
– LILY (@lilybrodi) March 26, 2024
Still, the video opened up a broader conversation, despite the criticism. For one, it highlighted how the male-dominated crypto industry can be unwelcoming and aggressive towards women in the space. On the other hand, he pointed out a crucial issue for Cardano: its “little attractiveness”.
The need for a new approach
Brodi discussed the immense impact of the video, as it seemed to have sparked widespread interest in the project, with people reaching out to her curious about the Cardano wallet. Despite its technology and knowledgeable people in the community, the project does not seem to attract the public general user.
Brodi, who creates light and informative content related to Cardano, considers that the general content offered can be “too heavy” and “overwhelming” for those who know the sector and even more so for those who don’t know but want to enter.
real talk #CardanoGirls and cardano marketing pic.twitter.com/XePfmHiXGN
– LILY (@lilybrodi) March 27, 2024
Cardano’s marketing problem, as highlighted by Brodi, has often prevented potential users from entering. She suggests that a change in market strategy is “necessary within Cardano” for wider adoption.
Cheerful, fun, and enjoyable educational content that can be easily consumed can be key to wider adoption. Investors can be attracted to projects that seem easily understandable and accessible. As seen with the memecoin crazeProjects can become massive even if technology and long-term planning are not developed until launch.
The crypto community is undoubtedly full of people who enjoy diverse content and projects. But “bringing light, fun fun” is crucial to supporting adoption because, at its core, “that’s what our community is.”
ADA is trading at $0.64 in the 3-day chart. Source: ADAUSDT on Trading.view.com
Featured image from Unsplash.com, chart from TradingView.com
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