Genesis has hinted at launching its own performance sub-brand similar to the Hyundai N division for years, and now one has been confirmed by the automaker. Her name is Magma, pointing to some very hot things coming.
Genesis has said it plans to release a high-performance Magma version of every model in its lineup, and to give an idea of what’s to come, the automaker on Monday revealed the GV60 Magma concept.
The concept, which has been confirmed for production, benefits from upgrades to its chassis, cooling and thermodynamics, and potentially more power. It is noticeably wider than normal Electric compact crossover GV60, and it also becomes lower. Various aerodynamic elements can also be seen on the concept, including a distinctive rear wing.
Up front, there’s a new dash with additional intakes to help cool the brakes, as well as the powertrain that features an upgraded battery and motors that likely deliver more power than the original GV60, which currently makes 483 hp. There are also 21-inch titanium-colored wheels, which feature integrated aerodynamic discs that, according to Genesis, also help cool the brakes.
For the interior, the designers added seats with body-colored backrests and finishing materials such as suede and leather, as well as accentuated stitching.
Genesis Magma Concepts
According to Genesis, the Magma models will aim to offer high performance, but without the cost of comfort or aesthetics. The automaker also said that Belgian motorsport legend Jacky Ickx, winner of several Formula 1 and endurance races including the 24 Hours of Le Mans, will provide input during the development of future Magma models. He became a Genesis brand partner in February.
The GV60 Magma concept makes its formal debut at the New York Auto Show 2024 which starts on Wednesday for the media. It will be presented alongside three previous concepts that Genesis said were developed by the Magma division. These include the GV80 Coupe Concept from last year’s New York auto show, which debuted the new orange paint that looks set to be the exclusive color of the Magma sub-brand.
Other concepts include the X Gran Berlinetta Vision Gran Turismo Concept that was shown during last year’s Gran Turismo World Series World Finals in Barcelona, Spain, and possibly previews a hybrid powertrain that could be exclusive to Magma vehicles.
The third concept, a G80 Magma Special, will have a new design. Genesis said it is introducing a high-performance version of the G80 sedan that will be offered exclusively in West Asia at some future date.
Genesis will also take advantage of the New York Auto Show to present the Neolun concept, which could be a preview of the automaker’s model next large SUV.
