kim kardashian may seem like a failure nowadays compared to Bianca Censori – who’s the “it” girl right now – but in terms of who’s being searched the most… it’s OG.
We were curious to know which of these women were flocking to their computer screens to see more of these days – figuring it might be B.C. because of all these wild outfits and style choices she has been showing off lately with Kanye West – but it turns out… we were wrong.
According to some basic Google Trends data… it appears that Kim K is actually the most searched for on the platform over the past 90 days – a period in which Bianca’s popularity, visibility, and mainstream appeal have unquestionably increased.
Take a look at this chart to see the results – it shows that Kim (in red) has had more consistent and more prevalent searches since December 19th… and while Bianca has had many spikes in the past for a few months now, Kim is beating her with more frequency.
The data also shows how searches among these women – with full name being the key term in question – break down across the US… and KK outperforms BC in all but 1.
It appears that the state of Wyoming has had more Google searches for “Bianca Censori” than “Kim Kardashian” in the last 90 days… which is a bit random. But hey, they like what they like!
Then again… Kanye had a whole ranch there, so maybe it’s just Ye’s love.
Either way, there’s no doubt that Kim is more popular than Bianca when it comes to Google – but even for a tool like SEMrush (which specializes in keyword research and analysis and which we have access to), Kim takes the cake there too…quite easily.
We also analyzed their respective first and last names – and Semrush came up with some interesting insights… namely, over a 12 month period, Kim averages 1 million monthly searches for her name… while Bianca hits 673k in the same window .
Semrush’s breakdown also notes that Kim’s name is one of the most challenging keywords to compete for online – at 100% difficulty, while Bianca is currently at 53%.
Kim’s average searches – again, just by first and last name together, as a unit – are much more level and even over a 12-month period in terms of trendability… and Bianca’s searches they are more ascending and descending, with very high highs and lows. So, more dispersed.
![Kim Kardashian is more popular than Bianca Censori in terms of search, despite the hype 5 30e9bfa4b06a4a438b15a62fcefdecea md](https://thegurumedia.com/wp-content/uploads/2024/03/30e9bfa4b06a4a438b15a62fcefdecea_md.jpg)
03/12/24
Instagram/@djpharris
The thing is… it looks like Kim’s years of branding and name recognition are paying off when it comes to what people are looking for online when it comes to her and Bianca – which we suppose makes sense since she is a legacy celebrity and has been around for a long time.
Bianca, on the other hand, is relatively new to the Hollywood scene… so her numbers are quite impressive considering where she came from – relative obscurity, that is.
While Kim may still be the queen of Google and online searches, it appears – at least at first glance – that Bianca is still the people’s champion at the moment. Space for both!