Joey Graziadei’s visits to the hometowns of the women of “The Bachelor” Season 28 marked not only the most-watched episode of his season to date, but reached a larger audience than any episode of “The Bachelor,” “The Bachelorette.” or “Bachelor in Paradise” since the end of Clayton Echard’s season in 2022, accounting for three days of airing. The only series in the franchise to surpass Joey’s since then was the inaugural season of “The Golden Bachelor.”
The episode’s March 11 airing on ABC averaged more than 3.8 million viewers for one season, according to Nielsen’s live+same-day news. That number rose 63.9% to 6.3 million viewers after three days of delayed viewing, including Hulu and other digital platforms, according to a combination of Nielsen data and Disney’s own streaming calculations.
In the adults 18-49 rating, the episode started with a 0.7 and grew 178% to a 1.9 on Multiplatform + 3 – the second highest this season. Season 28 of “The Bachelor” was also competitive with “The Golden Bachelor” by this metric: Only septuagenarian Gerry Turner’s season premiere episode beat Joey’s hometowns in the 18-49 rating.
Previous episodes this spring have also been profitable for ABC; The March 11 episode marked the eighth consecutive week that Season 28 outperformed corresponding broadcasts of Season 27, starring Zach Shallcross.
“The Bachelor” is produced by Warner Bros. Unscripted TV in partnership with Warner Horizon. Executive producers include Claire Freeland, Jason Ehrlich, Bennett Graebner, Peter Gust, Tim Warner, Jodi Baskerville and Jeff Thomas.
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