It is time for India’s one-brand pharma corporations to scale up, diversify

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Many of those manufacturers usually are not protected towards the invention a brand new, extra environment friendly molecule because the small corporations that personal them haven’t stored tempo with the most recent analysis

Matters
pharmaceutical corporations



Sohini Das  | 
Mumbai 



A few of the greatest winners within the nation’s Rs 1.3-trillion drug market come from its smallest corporations, family-run companies with restricted monetary and advertising heft which have a superbrand of their portfolio. Topical disinfectant Betadine (Win Medicare), anti-cold drugs Sinarest (Centaur Pharma), a tonic relabelled as a nutraceutical, Dexorange (Franco Indian Pharma) and multi-vitamin Zincovit (Apex Lab) amongst many others are all market leaders with enviable recall, typically going head-to-head with massive, world pharma manufacturers.



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First Printed: Thu, July 04 2019. 22:50 IST

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