iPhone XR, XS, XS Max: Apple’s three new iPhones begin at $749, $999, $1,099

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Yesterday, Apple introduced the iPhone XS, iPhone XS Max and iPhone XR. These three new iPhones for 2018 formally substitute the iPhone X, which Apple pulled from its retailer after the announcement. So for those who’re searching for a brand new “IPhone X” this yr, certainly one of these three should be it. Whereas the iPhone XS and iPhone XS Max have just about the identical guts, simply in two completely different sizes, the iPhone XR is a less expensive, extra colourful cellphone with a number of compromises. The XR introduces a profound shift in Apple’s technique by folding its “discount” cellphone into the premium iPhone combine.

The iPhone XR begins at $749 for the bottom storage capability, the iPhone XS begins at $999 — like final yr’s iPhone X — and the XS Max’s 64GB mannequin prices $1,099. The costs rise from there with every soar in inside storage. As an alternative of Apple’s most superior cellphone breaking the $1,000 ceiling, two of those new iPhones now begin at a grand or extra. That is Apple’s manner of testing folks’s willingness to splurge on a high-end cellphone.

Learn additionally: iPhone X specs vs. iPhone XS, iPhone XR and iPhone XS Max

Apple has dabbled in cheaper iPhones earlier than, with the iPhone SE and iPhone 5C, however their designs stood other than the mainstream iPhones, and so they did not final. Right here, the cheaper iPhone XR shares the design and most of the identical specs because the top-tier iPhones. It is available in vibrant colours and has some slimmed-down options, like a smaller battery than the brand new iPhone XSes. The pricing is probably the most enticing for iPhone loyalists. Though there’s nothing “funds” concerning the iPhone XR’s $749 beginning worth, folks searching for a brand new iPhone this yr may simply gravitate to the comparatively cheaper XR.

This reveal of Apple’s 2018-2019 lineup is an enormous second for the tech large, which shook up its iPhone vary in 2017 when it launched the iPhone X, iPhone 8 and iPhone 8 Plus, successfully killing any probability of a future iPhone 9 and turning its complete iPhone naming scheme on its head

At a time when telephones have gotten an increasing number of costly, Apple’s choice to embrace the brand new “X” household is necessary as a result of it cements a brand new technique for Apple, one that can proceed to set the tempo for cellphone makers as we transfer towards 2019.


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These new iPhones for 2018 will need to impress buyers if Apple has any desire to nudge Chinese brand Huawei — which outsold iPhones last quarter — and regain its seat as the world’s second-largest phone maker, after No. 1 Samsung.

Keep reading for all the new iPhone specs. In the meantime, preorders for the iPhone XS and XS Max begin this Friday, Sept. 14, with the phones going on sale next Friday, Sept. 21. The iPhone XR preorders begin Oct. 19 and it goes on sale Oct. 26.

Read also: iPhone XS, XR, XS Max: What’s the difference?

Editors note: This story originally posted Sept. 12, 2018; it updated most recently on Sept. 13 at 10:44 a.m. PT.

iPhone XR, XS, XS Max US pricing

64GB 128GB 256GB 512GB
iPhone XR $749 $799 $899 N/A
iPhone XS $999 N/A $1,149 $1,349
iPhone XS Max $1,099 N/A $1,249 $1,449

New iPhone XR, XS, XS Max starting prices

iPhone XR iPhone XS iPhone XS Max
US $749 (64GB) $999 (64GB) $1,099 (64GB)
UK £749 (64GB) £999 (64GB) £1,049 (64GB)
Australia AU$1,229 (64GB) AU$1,629 (64GB) AU$1,799 (64GB)


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iPhone XS and XS Max quick specs

  • Two sizes: 5.8-inch (458 ppi) and 6.5-inch (458 ppi), with OLED HDR screen (Super Retina displays)
  • Colors: Gold, silver and space gray finishes
  • Dual camera: 12-megapixel wide and telephoto lenses
  • Front-facing cameras: 7-megapixel camera will bring depth to portrait mode photos
  • A12 Bionic chip: 7-nanometer processor promises to launch apps 30 percent faster than 2017 iPhones
  • Storage options: 64GB, 128GB, 512GB
  • IP68 water-resistance rating (2 meters depth; up to 30 minutes in water)
  • Battery life: iPhone XS should last 30 minutes longer than iPhone X; iPhone XS Max claims 1.5 hours longer than the iPhone X
  • Dual-SIM card support through eSIM technology
  • Face ID promises to work faster at unlocking the phones
  • 3D Touch pressure-sensitive screen
  • Stereo sound with a wider stereo field than 2017 iPhones
  • iOS 12 software
  • Pricing: Starts at $999 (£999, AU$1,629) for 64GB iPhone XS
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Apple demonstrates camera improvements in the iPhone XS and XS Max.


Screenshot by Jessica Dolcourt/CNET

iPhone XS and XS Max cameras

The iPhone XS and XS Max cameras share the same specs (see above), but don’t be dismayed. Apple promises you’ll get more from the camera than you did with the iPhone X, specifically because of the power of the A12 Bionic chip inside.

The camera’s algorithms detect people’s faces and bodies, and kick into instant red-eye reduction. Smart HDR can identify highlights and find shadow detail.

Even more interesting, you can now adjust the depth of a portrait mode photo (called the bokeh effect) after you take the photo, which gives you complete control over the blur. All editing happens in the Photos app through a slider.

Read also: Apple’s $29 iPhone battery replacements will cost $69 after December

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Cheaper iPhone XR comes in flashy colors like coral pink, yellow and blue.


Screenshot by Jessica Dolcourt/CNET

iPhone XR specs: Apple’s cheaper iPhone

  • 6.1-inch LCD screen with 1,792×828-pixel resolution and 326ppi (Retina display)
  • Aluminum body with glass back
  • Single camera: 12-megapixel wide-angle lens, with OIS (same as iPhone XS)
  • Storage options: 64GB, 128GB, 256GB
  • Portrait mode photos through software
  • FaceID with same True-Depth camera system as iPhone XS
  • A12 Bionic chip
  • Battery life claim: 1.5 hours more per day than the iPhone 8 Plus
  • IP67 water resistance
  • No 3D Touch on iPhone XR. Instead, you get haptic touch, like a trackpad
  • iOS 12 software
  • Colors: Blue, coral (pink), yellow, white, black, Product Red
  • Price: Starts at $749 (£749, AU$1,229) 

iPhone XR, XS, XS Max specs

iPhone XS iPhone XS Max iPhone XR
Display size, resolution 5.8-inch Super Retina OLED; 2,436×1,125 pixels 6.5-inch Super Retina OLED; 2,688×1,242 pixels 6.1-inch LCD Retina Display; 1,792×828 pixels
Pixel density 458 ppi 458 ppi 326ppi
Dimensions (Inches) 5.7×2.8×0.3 in 6.2×3.0x.3 in 5.9×3.0x0.33 in
Dimensions (Millimeters) 143.6×70.9×7.7 mm 157.5×77.4×7.7 mm 150.9×75.7×8.3
Weight (Ounces, Grams) 6.24 oz; 177g 7.3oz; 208g 6.8oz; 194g
Mobile software iOS 12 iOS 12 iOS 12
Camera Dual 12-megapixel Dual 12-megapixel Single 12-megapixel
Front-facing camera 7-megapixel with Face ID 7-megapixel with Face ID 7-megapixel with Face ID
Video capture 4K 4K 4K
Processor Apple A12 Bionic Apple A12 Bionic Apple A12 Bionic
Storage 64GB, 256GB, 512GB 64GB, 256GB, 512GB 64GB, 128GB, 256GB
RAM N/A N/A N/A
Expandable storage None None None
Battery N/A, but Apple claims it will last 30 min. longer than iPhone X N/A, but Apple claims it will last 90 min. longer than iPhone X N/A, but Apple claims it will last 90 min. longer than iPhone 8 Plus
Fingerprint sensor None (Face ID) None (Face ID) None (Face ID)
Connector Lightning Lightning Lightning
Headphone jack No No No
Special features Water-resistant (IP68); dual-SIM capabilities (nano-SIM and e-SIM); wireless charging; Face ID, Animoji Water-resistant (IP68); dual-SIM capabilities (nano-SIM and e-SIM); wireless charging; Face ID, Animoji Water-resistant: IP67, dual-SIM capabilities (nano-SIM and e-SIM); wireless charging; Face ID, Animoji
Price off-contract (USD) $999 (64GB), $1,149 (256GB), $1,349 (512GB) $1,099 (64GB), $1,249 (256GB), $1,449 (512GB) $749 (64GB), $799 (128GB), $899 (256GB)

Everything Apple announced at its Sept. 12 event: Our exhaustive coverage of Apple’s latest event. 

iPhone XS, XS Max, XR test your willingness to splurge: How much are you really willing to spend on a phone?

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