Masoutis Supermarket announced that its turnover increased by 16.5% compared to 2022 at corporate level and 14.5% at Group level while investments exceeded 25 million euros.
According to its financial results, particular emphasis was placed on efforts to contain price increases and keep prices stable for the benefit of consumers. It is estimated that more than 20 million euros were invested in this regard.
The effort is part of the management’s commitment to healthy and sustainable development, as repeatedly reiterated by the Group’s Head Yiannis Masoutis. As a result, profitability remained stable, despite the company’s turnover increasing by 16.5% compared to 2022.
This price reduction strategy looks set to continue into 2024, as Masoutis is steadily increasing its market share and achieving higher growth rates compared to other companies in the sector based on data available up to July 2024. In fact, negative inflation was observed in all three months of this summer, with prices falling on average compared to summer 2023.