Generally, you just need to believe in the method.
Lisa Rinna proved this to be true during Paris Style Week, revealing a dramatic new look — and because by the looks of it, her platinum blonde hair transformation took 12 hours to achieve.
In a behind-the-scenes video shared on Instagram by Stockholm salon Björn Axén, Rinna can be seen greeting salon owner Johan Hellstrom and shade expert Iman Blomsterson, each of whom worked their magic to lighten her locks.
“Here’s how the story goes: @lisarinna asked for drama and we said ‘talk a lot less,’” the Reel’s caption reads. “12 hours later, she woke up blonde for the first time in her life.”
Rinna notes that she is “at her best,” telling the two men “I trust you” as they apply bleach to her hair in the bathroom.
“I like change, I like freshness,” she says. “What I really like to do? I want to scare people. And this will scare people.”
At the beginning of the video, Rinna ditched her brunette pixie for a much lighter look.
“Let’s see if blondes have more fun,” she says to the camera.
Rinna’s major transformation shocked followers, with many taking to social media to share their thoughts.
“It’s actually Lisa Rinna, but for a while I thought it was Harry Hamlin, her husband,” one person wrote on X, while others compared the Bravo star to Albert Einstein, Andy Warhol and Rod Stewart.
Back in May, Rinna told Solely Pure Diamonds magazine that despite daughters Amelia and Delilah’s typically bold fashion choices, she’s usually the one who rocks the trend when it comes to fashion and beauty looks.
“It takes a lot to shock me, but I feel like I shock them,” the mother of two told the publication.
“I’m pretty tired. I’m really comfortable being out of my comfort zone. If that shocks people, great. I like shocking people. I like making people say, ‘Oh my God, look what she did now.’”
We’ll certainly be keeping an eye out for Rinna’s next bold style change.
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