The Union Supermarket of Greece (ESE) announced that it has begun implementing price reductions on basic consumer products on supermarket shelves.
OR price reduction initiative concerns invitation from political leadership from the Ministry of Development and Investment Mr. Takis Theodorikakou to all suppliers of branded food and consumer products, as well as organized retail (Supermarket) in the country.
Both the suppliers as well as the organized retailrespond positively to the Minister’s invitation and by the end of October around one hundred and twenty (120) product codes will be available on supermarket shelves, as a start of the initiative, with the new reduced prices.
This initiative is expected to intensify in the coming weeks and it is estimated that gradually more than 600 product codes from various suppliers of SEBT members, ESVEP and other suppliers will participate in the initiative.