Wyndham Hotels & Resorts has signed an exclusive development agreement with NILE Hospitality LLP to introduce the Microtel by Wyndham brand in India, which is the eighth Wyndham brand to debut in the country.
This strategic alliance allows Wyndham to leverage a leading regional outsourced development and management agency to bring its award-winning brand to India.
With Wyndham’s global presence and NILE’s experience in India, the company expects to open 40 Microtel hotels by 2031, which will be directly franchised by Wyndham, as part of its ambitious growth strategy. The agreement underlines the company’s commitment to expanding into one of the fastest growing hotel markets in the world, where it currently has 60 hotels and expects to increase this number by at least 25% over the next 18 months.
Wyndham’s agreement with NILE will deploy the brand across a number of cities aligned with India’s infrastructure development cycle, with the first hotels opening in 2025. Each hotel will have at least 50 rooms and include spaces for meetings and social events, gyms and other facilities depending on the needs of the area.
Dimitris Manikis, President of Europe, Middle East, Eurasia and Africa, Wyndham Hotels & Resorts, said: “We continue to see incredible opportunities in India, which is why we are focusing our strategic efforts on bringing more of our brands to diversification in India. country. Microtel is an ideal example of a brand that can be tailor-made for the market, and with continued collaboration with trusted partners like NILE Hospitality, we can grow quickly to meet growing demand.”
On his part, Vikram Singh Chauhan, Founder and CEO, NILE Hospitality LLP, said, “Wyndham has been a trusted partner to NILE and this is just the latest chapter in our shared growth story as we are collectively aiming for rapid India’s growth. economic hospitality market. With the introduction of Microtel, we will be able to drive growth in a strong domestic market while further leveraging the scale and resources of the world’s largest hotel franchisor. It’s an ideal combination and a reflection of our shared ambition to grow and build together.”