With the launch of new products and a renewed profile, Papoutsani’s Natura brand celebrates 30 years of presence in the Greek market.
Now the well-known brand is available in a modern design in four options: Almond Cream with almond extract and panthenol, Aegean Breeze with eucalyptus extract and glycerin, Clean Lavender with lavender extract and glycerin, Vanilla Caramel with calendula extract and vitamin E .
According to Papoutsanis, the brand’s relaunch is not limited to image, but signals a new global philosophy that responds to the needs of today’s consumer, while taking advantage of 30 years of know-how.
The series is enriched with two new proposals with a creamy and caring composition, with almond oil and hyaluronic acid, namely the new Jasmine & Cream with a jasmine scent and the new Roses & Musk with a unique scent of rose petals and white musk.
Respect for the environment
With respect to the environment, the six Natura cream soaps are available in ecological replacement packaging (doypack refill), with 80% less plastic (per gram, compared to the 300ml pump), generally strengthening Papoutsanis’ green footprint. According to company data in the 2022 sustainable development report, 37% of total energy consumed comes from RES.
As the management highlights, the company’s strategy is inextricably linked to sustainable development and aims to create and distribute added value for its customers, consumers, partners, human resources and all other stakeholders through the company’s four business areas, branded products , hotel market, third-party products (industrial sales, own brand) and mass sales of industrial soaps.