Qatar’s state-owned airline, Qatar Airways, is the new official partner of the UEFA Champions League, replacing Turkish Airlines in a deal that also includes sponsorship rights for the Super Cup, Youth League and Futsal Champions League.
Through this partnership, fans can expect exclusive offers and discounts, tailored travel solutions through Doha Hamad International Airport and exclusive travel packages available through Qatar Airways’ Privilege Club collection. OR
Qatar Airways will also benefit from brand exposure through LED screens during games, behind-the-scenes interviews and broadcast sponsorships.
“This shared commitment underpins our ongoing partnership as we strive to deliver exceptional experiences for football fans around the world. We are delighted to extend our partnership to a new level as we embark on a new era of the Champions League.”said UEFA President Alexander Ceferin.
According to Sport Business magazine, the deal was concluded on the basis of a contract worth 500 million euros for 6 years, until 2030. Engineer Badr Mohammed Al-Meer, CEO of Qatar Airways Group, said:
“We are delighted to be joining forces with UEFA. As the official airline partner of the UEFA Champions League, Qatar Airways is committed to transporting thousands of fans to this prestigious competition.”.
“Our partnership with the UEFA Champions League not only strengthens our bond with Europe, but aligns perfectly with our vision of promoting unity and celebrating excellence. This agreement underlines our commitment to connecting people from all over the world through our network of more than 170 destinations, while supporting this exceptional tournament.”concluded.