The Acropolis Rally race days were four days full of important moments and upheavals that gave a Greek colour to the development of the FIA World Rally Championship and “put” Greece in the homes of tens of millions of motorsport fans.
This is yet another definition of the EKO Rally Acrópole, which, as in previous years, continues its exponential path in terms of international visibility, as a timeless ambassador of the country abroad.
This year’s race was recorded as the toughest in recent years, as emotions changed at a… race pace.
From gratitude for the presence of cycling legend and record holder for most Tour de France victories, Mark Cavendish, to the anxiety for the crowning of the Junior WRC champion on Greek soil (Romet Jurgensson), and the embarrassment of the narrowest margin of victory ever recorded in WRC2, with Sami Payari and Robert Vibres tied in the overall time, in absolute acceptance for the Hyundai Shell Mobis ‘1,2,3’ for the second time in Greece.
The disruptive development was respectively reflected in the relevant measurements, which in addition to the 4.6 million viewers who watched the ECO Rally Acropolis in Greece via the frequencies of COSMOTE TV, ERT and ANT1 (documentary mini-series on the 70th anniversary of the race), “tracked” a further 86.4 million viewers from just six selected markets around the world (France, Greece, United Kingdom, Spain, Sweden, Finland).
In this sense, there was an international impact of the EKO Rally Acrópole on the Internet and Social Networks, which increased significantly, from 10% to 23%, which confirms the dynamics of promoting the event.
Reach measured over 10 days with 60.2 million impressions, 22.3 million views and 2.2 million interactions.
Deputy Minister of Sports Yannis Vroutsis expressed his satisfaction and highlighted:
“The numbers are impressive, but at the same time convincing. It is our duty to continue to organize the competition at this high level, maximizing the visibility of our country to the ends of the world.
Furthermore, in the coming period, we intend to use the appeal of the race in Greece to highlight good Road Safety practices, with the aim of social benefit.
The game’s guaranteed presence in the World Cup calendar until 2027 gives us the opportunity to methodically plan both its future and its offering as a whole in the country”.
