Lebron James has so many impressive ventures it’s hard to keep track: All-Star and Olympic athlete, TV talk show host, restaurateur, sports team mogul and now founder of a skincare company. Currently in Paris, helping the US men’s national team Basketball team to victory, you can be sure that your preparation game will be on point with the help of your brand, The store.
Shop men’s skincare products at The Shop
The line is named after his Emmy-winning, community-connecting HBO series, where he talks to artists, performers and athletes from Jason Sudeikis to Drake to Naomi Osaka. Based on the idea from barbershop conversations, a skin and hair care line seemed like a natural extension, according to Paul Rivera, co-creator of The Shop.
The Shop Men’s grooming line includes seven high-performance products for skin, hair and beard. According to a press release from the brand, the product line offers multi-benefit, nourishing, vegan and cruelty-free formulas that are gentle on the skin, simple and effective to use, and have many benefits.
The line is modestly priced at just under $10 per product and is available at Walmart. Watch a video featuring LeBron James, Maverick Carter, and Paul Rivera introducing The Shop men’s grooming line. Then shop the products below and stay smooth out there.
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