50 million dollars your hype costs Kamala Harristhe Democratic candidate for the November presidential election.
Harris released a one-minute commercial with the title “Fearless” (fearless).
It’s about her Harris’s first major purchase of advertising time since the consolidation of support for the Democratic Party nomination after US President Joe Biden withdrew from the race on July 21 and formally endorsed his candidacy.
In addition to securing support from wealthy donors, Harris has attracted the attention of groups like young voters, whom Biden has struggled to win over.
“Close” the scissors
Polls last week showed Harris, 59, managed to close the gap with Trump, 78, continuing to lead in some polls.
The ads will run on television, streaming platforms and social media in both states in the weeks leading up to the Democratic National Convention, which begins Aug. 19.
The first place
The campaign’s first commercial opens with photos of Harris from her childhood and chronicles her career as a U.S. attorney, attorney general and vice president. “The one thing Kamala Harris has always been: fearless,” the commercial reads.
Since taking on his new role, Harris focuses on Trump’s criminal convictions in a bribery trial involving a sex movie star and other criminal charges he faces as he is portrayed as responsible for a wave of anti-abortion measures in Republican-led states across the country.
Harris’ campaign dwarfs Donald Trump’s campaign’s $10 million purchase of ad time yesterday, which will begin in six swing states this week in response to a surge in voter enthusiasm and donations to Harris.
It was Trump’s biggest ad buy since January.
Sources: AMPE, Reuters