BMW considers LWB SUVs in India after witnessing success with LWB sedans
In a bid to expand its presence in the Indian luxury vehicle market, BMW is considering introducing long-wheelbase SUVs. This move follows the German automaker’s successful foray into the country’s LWB sedan segment, where it currently offers the 3 Series, 5 Series and 7 Series, all known for their rear passenger comfort. With SUVs accounting for over 50% of BMW’s sales in India, the brand sees potential in catering to the growing demand for spacious vehicles.
BMW has established a strong presence in India’s LWB sedan market, a niche that prioritizes additional rear-seat legroom – an important consideration for Indian buyers who frequently spend significant time on the road. The company’s LWB sedan lineup, tailored for the Indian market, includes right-hand drive versions of the 3 Series and 5 Series, which are otherwise available in LWB form only in China, albeit in left-hand drive configurations. The unique offering has resonated well with Indian customers, positioning BMW as a leader in this segment.
Looking ahead, BMW aims to replicate this success in the SUV segment. The brand currently offers several LWB SUV models in China, including the iX1, X1, X3 and X5, all of which are designed to increase rear passenger space. Jean-Philippe Parain, BMW Senior Vice President, Sales Region Asia Pacific, Eastern Europe, Middle East and Africa, highlighted the importance of space for Indian customers, noting, “We understand that long wheelbase is important for the Indian market; given the amount of time spent on the road, space is a key feature.”
If BMW does introduce LWB versions of its SUVs in India, the X5 could potentially outshine rivals like the Mercedes-Benz GLE. The X5 LWB sports a wheelbase of over 3100 mm, significantly longer than the 2995 mm wheelbase of the GLE currently available in India. This difference could give BMW an edge in a market where rear-seat comfort is highly valued.
The potential launch of LWB SUVs in India would not be BMW’s first foray into a dedicated offering for the market. Mercedes-Benz, another major player in the luxury vehicle segment, is also catering to this demand. However, Mercedes-Benz’s Indian portfolio currently only includes the LWB E-Class sedan, which is expected to receive a full model update soon.
As BMW considers this strategic expansion, the company is likely evaluating the necessary modifications to the vehicles’ undercarriage and other components to suit Indian conditions. If the plan materializes, India could become the second market after China where BMW offers these right-hand drive LWB SUVs, marking a significant step in BMW’s strategy to cater to local market preferences and enhance its competitive edge.
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