Pepsico Hellas is becoming a radical manufacturer, claiming to become a brand more remembered in the consciousness of domestic consumers in soft drinks and snacks.
The dynamic recovery strategy of the national subsidiary of the American giant emphasizes the Greek DNA of the renewed executive team, while promoting movements to repatriate soft drink production, through partnerships and expansion of the snack product portfolio.
The pace for PepsiCo’s “next” day in Greece is set by new PepsiCo Hellas Managing Director Inga Dengel, who has taken the helm of a new and refreshed executive team.
The 12 of the dream team
According to information from “N”, around 12 new people are joining the group’s new “dream team” in Greece. The 12 new people are: Thanasis Karakassi, CFO, Melissa Bourodimou, Legal Director, Nadia Anagnostou, HR Manager, Nausika Panousi, Factory/Sustainability Manager, Byronas Vryoni, Cyprus Sales Manager, Rania Kyriakou, Bevs Marketing Manager, Claire Polychroniou, Snacks Marketing Manager, Sotiria Hatzidaki, Control Director, Andreas Theocharidis, OT Sales Director, Sofia Koutoumanou, Net Revenue Manager, Ioannis Gikas, IT Manager, and Ioanna Stavrinadou, Demand Acceleration Manager.
In addition to the head, the company’s entire new management team is made up of national executives, as the parameter of good knowledge of the Greek market was considered “vital”. “In a constantly evolving market in which PepsiCo Hellas operates, adaptability to changes both within the company and in the wider external environment is paramount. We embrace change and are not afraid of making mistakes – the only way forward is to try to learn”, Nengel tells “N”, expressing optimism about the future direction of the company and the strengthening of the dynamics of its sizes.
It should be noted that in terms of revenue, Pepsico Hellas’ footprint – from 2021 onwards, which also includes the performance of Tasty Foods – currently translates into around 200 million euros. According to the company’s manager, the new plan includes strengthening local production of soft drinks and beverages, with the repatriation of production, through strategic partnerships, as was done with NU Aqua and EPSA. In the snacks area, investments continue in the Agios Stefanos factory, while the codebook is strengthened with the production of new and innovative products. At the same time, emphasis is placed on strengthening support for national potato producers, through new digital tools and best practices to support sustainable production.
“High quality standards”
At the same time, efforts continue to further reduce the energy footprint and eliminate sources with a negative environmental footprint. To succeed in the local market, Nengel further elaborated on how the company wants to strengthen its relationship with consumers and customers, highlighting: “As a leader in the snack market, we adhere to the highest quality standards and constantly innovate to excite consumers with new and exciting products.
Our latest campaigns have been designed to let consumers know how we make their favorite brands. We also make sure to cater to the Gen Z generation who are keen to try new and different products. At the same time, we want to ensure that consumers who want to make choices with an improved nutritional profile while still enjoying the taste of our portfolio can satisfy their needs. All of the above is just a snapshot of what we have in store – our plans for 2025 are underway and there is great excitement.”