The average occupancy rate of Athens hotels reached 75.5% in the first 6 months of 2024, compared to 72.9% in 2023, an increase of 3.5%.
June, Athens’ peak month, although it recorded the best occupancy rate compared to all previous months (91.7%), also showed a slight decrease of -1.4% compared to June 2023.
3* hotels (83%), followed by 4* (75.2%) and 5* (69.6%) had the best average occupancy at 6-month level.
These figures were published by the Athens-Attica & Argosaronic Hotel Association, explaining that the relatively low average occupancy rate in relation to the high number of arrivals is mainly attributed to the increase in available rooms. According to INSETE data for 2023, in the central area of Athens there were 34,953 hotel beds of all categories available and around 52,500 beds on average in short-term rental accommodation.
In the first half of this year, the Average Daily Rate (ADR) for 6 months of 2024 reached 143.03 euros (an increase of 10.7% compared to 6 months of 2023), while the Average Revenue per Available Room (RevPar) for 6 months of 2024 was 107.96 euros – compared to 94.28 euros in the first 6 months of 2023 (an increase of 14.5%).
The Average Daily Rate (ADR) in June 2024 was 206.44 euros (up 17.7% compared to last June), while the Revenue per Available Room (RevPar) for June 2024 was 189.31 euros (up 16% compared to the corresponding RevPar for June 2023).