BMW will auction a unique version of its Redesigned M5 2025 in the next month Monterey Car Week 2024 to help raise funds for charity.
The new M5 was launched in June and deliveries in the US will begin in the fourth quarter, and the one-off model will be the first in the country.
It is officially known as the BMW M5 Pebble Beach Concours d’Elegance #1/1 2025, the name that celebrates the annual event Pebble Beach Concours d’Elegance which serves as the highlight of Monterey Car Week.
Among the unique touches are the paint color, trim color, wheels and several interior details that make the Pebble Beach Concours stand out. The paint is BMW’s Individual Frozen Orange metallic shade, which the automaker has discontinued at the Dingolfing, Germany, plant where the M5 is built.
2025 BMW M5 Pebble Beach Concours d’Elegance #1/1
BMW said the custom options cost approximately $57,000.
Gooding & Company auction house will hold the sale of the car on August 16. BMW will donate all proceeds above the car’s suggested retail price to the official Pebble Beach Concours Foundation.
This year’s Monterey Car Week begins on August 9 and culminates with the Pebble Beach Concours on August 18.
The latest M5 is priced at $120,675 in the U.S., including a $1,175 destination charge. It’s powered by a plug-in hybrid powertrain similar to that in BMW’s XM SUV, consisting of a 4.4-liter twin-turbo V-8 paired with an electric motor integrated into the transmission. Peak output is 717 hp, or enough for 0-60 mph acceleration in 3.4 seconds.