Adidas is issuing another mea culpa over its Munich Olympics marketing campaign… publicly apologizing to its partners — including Bella Hadid.
The footwear giant issued another apology — its second in recent days — on Sunday morning… acknowledging that there are still connections being made between the Munich massacre at the 1972 Olympics and its latest SL72 campaign.
Adidas says the connections were unintentional and apologizes for that — all in line with what it said. apology they issued earlier this week after the American Jewish Group called them.
This time, they also apologized privately to their companions… apologizing for their statement to Hadid, A$AP Nast, Jules Kounde and others for the impression it will have had on them and their careers.
Apologizing to its models represents a huge step for Adidas… and could be seen as a form of damage management — because we know at least one of them is considering legal remedies.
We broke the story… sources familiar with the situation tell us that Bella Hadid has hired a licensed attorney to attack the clothing company — criticizing it for its lack of public accountability and for leading a relentless and damaging marketing campaign
Certainly one of their main complaints, we were told, is that Adidas would launch a marketing campaign that would associate anyone with the 1972 tragedy, where 11 Israeli athletes were taken hostage and executed.
And looking at Adidas’ statement, it seems like they’re trying to apologize for all the factors these sources brought up… so it’s definitely possible they’re trying to avoid a legal challenge.
We’ll have to wait and see if Adidas’ apology is enough or if Bella continues down the path of litigation.
Opposite Adidas apologizes to Bella Hadid for ’72 Munich Olympics marketing campaign first appeared on All celebrities.