Unilever is looking to gain even greater market share with the launch of a new range of Dove products. This is an innovative patented range that will further strengthen the company’s leading position in the personal care and hygiene market, particularly in bubble baths. According to Unilever’s Chief Marketing Officer, Evangelia Vossou, “The new range has been on sale for a month and is the best formula we have created in the bubble bath category. This is an investment by the parent company and the aim is to gain even more market share.”
As company executives and scientists familiar with the product innovation point out, the new Dove Advanced Care line is based on Dove’s innovative new MicroMoisture 24-Hour technology that deposits millions of tiny, powerful hydrating droplets that are absorbed deep into the skin’s stratum corneum, leaving it hydrated for 24 hours. It contains plant-based moisturizers and gentle cleansers free of sulfates and SLES, making the new products ideal for the skin and its microbiome. The new line includes Dove Advanced Care Deeply Nourishing, Advanced Nourishing Care, Advanced Care Nourishing Silk and Advanced Care Antistress.