Australian YouTube Star Nice cake, pleasewhose real name was Alex, has died. Alex’s official Instagram account confirmed the news on Thursday, sharing an In Memoriam tribute to the content creator.
“We come to you today with a devastating announcement. It is with heavy hearts that we must inform you that Alex, known to many as Pretty Pastel Please, has passed away,” the account wrote in the caption. “Her death was sudden, unexpected and devastating to all who knew her.”
Calling the death a “shock” to Alex’s family and friends, the statement asked for privacy for everyone who knew the YouTuber.
The post concluded with a message to fans asking them to seek help if they are struggling with the news.
“You are not alone. In Australia, you can contact Beyond Blue on 1300 22 46 36 for free, confidential advice,” the post reads.
The cause of death was not released.
Alex, who was known for her fashion hauls, product reviews, dramatic haircuts and her talking parrot, had over 690,000 subscribers on YouTube. She last posted a video to the channel on May 21. Her first video was shared in December 2017.
In July 2023, she opened up in a very personal Q&A video about her divorce from her husband Dan, who helped her build the channel.
“I’m not wearing a ring because, unfortunately, I’m getting a divorce. It’s a long story. It’s a very, very, very long story,” she shared at the time, noting that Dan was the one who filed for divorce.
“I pretended everything was fine online,” she said, noting that with rumors swirling, “I ended up having to address it before I was mentally prepared, and yes, I had a hard time.”
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