Kendrick Lamar is adding fuel to the fire of your rap bullshit with Drake. The 37-year-old rapper has released the highly anticipated music video for his diss track, “Not Like Us,” which he directed alongside Dave Free.
Filming was primarily done in Lamar’s hometown of Compton, California, showcasing some local landmarks as well as several familiar faces.
Tommy the Clown and producer/DJ Mustard make cameos in the video, as do Lamar’s high school girlfriend and fiancée Whitney Alford and the couple’s two children, daughter Uzi and son Enoch. The private family is seen in rare footage dancing together in a black-and-white living room.
The inclusion is notable, as Drake accused Lamar of domestic abuse and infidelity in his song “Family Matters.”
In 2015, Lamar made a rare comment about his relationship with Alford.
“I wouldn’t even call her my girl,” he said. Billboard. “This is my best friend. I don’t even like the term society has put on the world regarding being a companion — she’s someone I can tell my fears to.”
Meanwhile, “Not Like Us” was originally released in May 2024, calling out Drake directly by name and making several scathing claims against him, including referring to the rapper as a “pedophile.”
“Say, Drake, I heard you like ’em young/ You better never go to cell block one/ For any bitch that talk to him and be in love/ Just make sure you hide your little sister from him,” Lamar raps on the song, later adding, “Certified lover? Certified pedophiles.”
There are also several visuals in the music video using owl imagery, and even a real live owl at the end of the video, which Lamar watches before walking away, leaving it in a cage. At the beginning of the video, he also slaps an owl-shaped piñata. The owl imagery has direct ties to Drake, who uses the bird as a symbol for his record label and OVO team.
In the piñata scene, there is a disclaimer that says, “No OVHoes were harmed in the making of this video.”
For his part, Drake released his own retaliation track against Lamar, titled “The Heart Part 6”.
In the song, he denied allegations that he slept with underage girls, saying, “If I was f**king with young girls, I promise I would have been arrested/ I’m too famous for that sh*t you just suggested.”
ET spoke to several hip-hop stars earlier this week on BET Awards about the rivalry, including DJ Mustard, who produced “Not Like Us”, counting ET“I’m gonna say Kendrick because I’m from California.”
He later clarified that their collaboration had been long awaited.
“This wasn’t motivated by beef. I didn’t send this from beef,” Mustard explained. “I sent this when I was growing up in Los Angeles, California, and seeing Kendrick being from Compton, which is not far from where I was raised. I was just being persistent and sending as much stuff as I could and that’s what happened.”
Hip-hop legend Jermaine Dupri also told ET about the feud: “I think it brought life back into hip-hop. People were saying hip-hop was a dying genre, and it brought a lot of life back into it.”
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