“Hawk Tuah” — the phrase you can’t escape — is about to become even more evident, because a bunch of people are jumping on the slippery bandwagon and banking on it by registering a series of trademarks.
According to documents obtained by TMZ … the number of trademarks for the phrase has reached double digits, with multiple companies wanting to slap the phrase on just about anything that could even vaguely be connected to the girl’s immortal words “hawk tuah.”
Companies are asking for the legal right to put the phrase on t-shirts and sportswear — that’s not shocking — but what about lubricants, chewing tobacco, oral care, hair and body products, beverages… and, quite naturally, sexual stimulants.
Someone is even trying to make “Hawk Tuah” hot sauces… for food, of course. Important distinction, to say the least.
It’s worth noting that the stack of “Hawk Tuah” trademark applications doesn’t include any of Hailey Welch — the woman who coined the ubiquitous phrase. We couldn’t find any with her name, although it’s possible she is registering under an alias or LLC.
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To remember, Jason Poteete — who runs Fathead Threads, the apparel company that is already partnered with Hailey – told Rolling Stone that he suggested she register a trademark, and she spoke to a lawyer about it.
It makes sense that many companies are jumping on the viral bandwagon, because Poteete says Fathead Threads has already raised more than $65,000 from products featuring the iconic phrase.
We’ve reached out to Welch’s attorney and Fathead to see if they’ve filed a trademark… so far, no response.