Urgent plan to compete with Chinese giants Temu It is She inside Amazon plans to create a similar business model that will lead to a “super” discount department.
In fact, there was recently a meeting between the American group and the main Chinese sellers, where some of Amazon’s plans became known and came to the attention of the Financial Times.
According to the report, Amazon plans to include the new section on the homepage of its app and deliver the ultra-low-cost products within 9 to 11 days.
Delivery times
The new deals will target North American consumers who want to wait a little longer than the standard delivery time (one or two days) that Amazon currently offers.
The study of the American group to offer cheap products directly from China is registered at a time when it faces increasing competition from Temu and Shein.
The two companies grew quickly by flooding the internet with advertisements for products sold at very low prices.
Temu, owned by PDD Holdings and also by China’s Shein, has perfected its business model.
Simply put, it works like this: Chinese traders ship manufactured goods to warehouses in southern China. These are then sent via cargo flights to almost all international borders.
Individual orders destined for consumers benefit from the so-called “de minimis” rule, which many countries have implemented to allow citizens to receive parcels from abroad without paying fees below a certain shipping value.
In the US, the relevant limit is set at US$800 per package.