The condiment that generated buzz – and lots of laughs – is now on the menu at Taylor SwiftEras Tour stop in London.
According to the popular X account @tswifterastourWembley Stadium is offering Swifties the chance to eat “ranch-looking chicken tenders and fries,” a nod to the news coverage the same X account did when it tweeted a photo of the pop star on September 24, 2023. At that time, she was at Arrowhead Stadium to watch her boyfriend, Travis Kelceand the Kansas City Chiefs face the visiting Chicago Bears.
In this photo, Swift is hugging a fan while sitting on a high table. There is also a dish with tender chicken and two condiments. The X account @tswifterastour described: “Taylor Swift was eating a piece of chicken with ketchup and apparently ranch!”
That single tweet – which racked up more than 35 million views – created a huge marketing firestorm. Just two days after that tweet, Heinz announced was releasing a limited-edition bottle to feature “ketchup and apparently ranch.”
Even the Empire State Building got in on the fun, tweeting days later a photo of the iconic New York City structure paying tribute to “ketchup and apparently ranch.”
To ensure, Merriam-Webster responded to the “apparently ranch” tweet with the definition of apparently:
“apparently | adverb | externally or apparently -> used to indicate how something appears or appears.”
Hence, “ranch-like.” Hey, it could have been mayonnaise!
Swift will perform at Wembley Stadium from June 21-23 and again on August 15-17 and August 19-20.
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