Joe Rogan’s wildly popular podcast not only generates millions of listeners to his show on Spotify – it also increases music streams from the services featured in “The Joe Rogan Experience.”
One of Spotify’s theses behind its investment in podcasts is that they encourage greater engagement with the music side of the house: users who listen to podcasts generally listen to more music, according to the company. Now, Spotify has new statistics that it says show this flywheel effect when it comes to Rogan’s show, which has more than 14 million followers on the platform.
Grammy-winning blues guitarist and singer Gary Clark Jr. was the featured guest on “The Joe Rogan Expertise” on Friday, March 22. Clark Jr.’s song “Habits,” from the new album, is in the podcast studio – a first for Rogan’s show. (Watch a clip at this hyperlink.)
Because of this, Clark Jr.’s music saw a huge jump in consumption on Spotify. In the 72 hours following the episode’s release on Friday, Clark Jr.’s streams increased 180% in the U.S. and 150% globally, compared to previous daily averages in March.
“JRE” followers responded with much more enthusiasm. Spotify saw a 500% increase globally in streams of Clark Jr.’s music in the same 72-hour period among listeners of “The Joe Rogan Experience.” Additionally, Spotify saw an 80% increase in global user-generated playlist additions of the blues artist’s “Habits.” (Spotify declined to reveal the number of streams, offering only an increase in the ratio.)
Rogan’s podcast remains persistently No. 1 on Spotify’s U.S. charts and has topped the year-end rankings for the past three years. Under the renewal of Rogan’s $250 million deal with Spotify announced last month, “The Joe Rogan Experience” is not only available on Spotify (which had exclusive distribution rights for three years), while the company will handle distribution and advertising sales.
“Rogan’s affection and impact span past podcasts, and Gary Clark Jr.’s appearance is among the many examples we’ve seen that show how alternatives on our platform lead to success for all creators involved,” said a representative for the organization . Selection.
Spotify touted the same effect for Alex Cooper’s “Name Her Daddy,” which the company says spurred streams of songs from its label to more than double or even quadruple within 48 hours of their podcast appearances.
Rogan, following his new treatment with the streamer, released a Spotify playlist of trending songs he’s compiled over the years to prepare for his shows. Your Green Room playlist now has 351 songs, totaling more than 24 hours, and Spotify naturally hopes this can drive incremental music streaming usage.
At the same time, Rogan sparked controversy with his podcast that created complications for Spotify. This included a boycott of Spotify by artists including Neil Young and Joni Mitchell in early 2021 over Rogan’s anti-vax episodes. Now that “The Joe Rogan Experience” isn’t just on Spotify, both Young and Mitchell have returned their music to the platform in recent weeks.
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