The most iconic car manufacturer in the world Great Britain, Bentley Motors has been named, according to the UK’s oldest corporate reputation research firm. Over the past five years, this has been Bentley’s third top spot, reflecting the luxury brand’s excellent range of cars, its business success and its Beyond100 strategy for the future.
For more than 30 years, the annual “Most Admired Companies” study has carried out and rewarded the best companies across the country. Bentley came first in the extensive study of 250 leading UK companies across 25 sectors. Industry executives were asked to vote across 13 key criteria, and Bentley came first in 8 of those 13 categories.
In particular, Bentley’s excellence in product and service quality, management quality, financial strength, innovativeness, long-term potential, ability to attract and retain talent, and competitiveness were highlighted in this final assessment of the corporate reputation as industry leaders .
This distinction is further proof that Bentley continues to set new standards of success through the Beyond100 strategy. This ambitious goal, appropriately highlighted, propels Bentley towards a future defined by sustainable luxury, as the British brand moves closer to its goal of having a full range of battery-electric models by 2030.
The study of Britain’s Most Admired Companies was created by Professor Mike Brown, a member of the prestigious Leeds Business School. It is the nation’s longest-running corporate reputation survey, with data dating back to 1990. Using responses from board officials, analysts and commentators, the study is an assessment of corporate reputation by industry experts, as judged by industry experts’ closest critics. a company, its competitors and economic factors. Corporate reputation experts Echo Research administered the study, interviewing participating senior executives via the Internet and telephone.