While Kate Middleton and the royal family shakes off the Mother’s Day photo scandal, the company that helped them do it is popping bottles — because Photoshop is suddenly all the rage on Wall Street.
Despite the Princess of Wales – or someone from the palace – having sketchy photo editing skills, Photoshop’s parent company, Adobe, saw a rise in its share price after Monday’s trading… claims the old man saying that any publicity is good publicity.
Here’s the breakdown… Adobe (ADBE) rose from $551.69 on Friday, made a small stretch on Monday morning to $552.45, and by the end of the day was up, at US$560.42. The numbers don’t lie!
The revelation that Kate Middleton has a subscription to Adobe’s Creative Cloud added $3 billion to the company’s market value.
Incredible. pic.twitter.com/pFvkdcNWNi
– Trung Phan (@TrungTPhan) March 11, 2024
@TrungTPhan
Business writer Trung Phan immediately attributed the company’s $3 billion market value to Princess Kate’s claim that she had used the Adobe product.
Of course, it’s unclear whether the Kate saga is actually behind the fluctuation — but the whole thing is a coincidence.
I liked the idea that Kate Middleton got a real discount on Adobe Creative Cloud and started messing around in Photoshop
– bald Ann Dowd (@ali_sivi) March 11, 2024
@ali_sivi
It also seems like everyone is enjoying imagining Kate as just another regular Joe, Photoshopping away like all of us mere mortals.
One person joked on X: “I like the idea that Kate Middleton got a real discount on Adobe Creative Cloud and started messing around in Photoshop”. o Photo of Kate Middleton.”
However, although a whole set of conspiracy theories are floating around about why the royals altered the photo… KM’s official statement from Kensington Palace claims she did a terrible job using Photoshop to improve her Mother’s Day photo with her 3 children.
Her apparent fall on the sword doesn’t explain why the Palace lied in the first place about when the photo was taken — nor does it clarify what’s really happening with Kate’s recovery, now two months in the making. Abdominal surgery.
For now, it doesn’t look like we’re going to surpass the royal seal of secrecy… but at least the folks at Adobe have something to celebrate.